Evaluative Report to Support a Marketing Environment Essay

Evaluative Report to Support a Marketing Environment - Essay Example Jack Cohen in East end of London started Tesco in 1919. It started when Jack Cohen began to sell surplus grocery from a stall in east London. It become a private limited company in 1932 and two years later the company built it’s headquarter and a warehouse. Later in 1947 its stocks were floated on the stock exchange and in 1956 it opened its first self-service supermarket. By 1995 Tesco had become the world leading retailer and a year later it launched a 24 hours trading. Currently Tesco operates in 14 markets across Europe, Asia, and North America. Tesco UK is the largest of the Tesco businesses contributing to over 60% of the group’s sales and profits. Its plan to build a better Tesco focuses on six key elements that are service & staff, stores and formats, price & value, Range & quality, Brand & Marketing and Clicks & Bricks (Tesco 2012). Throughout this report, we will be underpinning our empirical finding from our research with the theory from various appropriate literatures. We will show how practices on these two retail outlets correspond to the available theory of marketing practice available in various marketing literature. Moreover, we will also show how some of the practices in these two retail outlets deviate from the available theory of marketing and management.... Moreover these new technologies has enabled this retail outlet to make its retail transactions more efficient by reducing the delay in which the customers are served thus improving the retail productivity of these organization. Moreover, I found out that the two retail outlets have started to practice online retailing where customers are required to place their orders on the organizations website and then after paying for the products they have delivered to their homes. In a consumer oriented organization such as a retail organization, to gain a competitive advantage the business has to ensure that customers are served better as compared to their competitors (Cant 2004). In these two retail outlets, I found out that the service to the customers is the key objective of every employee. I found out that employees are placed in almost every subsection of the retail shop to assist the customer in case of any need. This actually has differentiated this retail outlet from their competitors and thus making them to have a competitive advantage in the areas where they are located. According to Dahlen et al. (2010), brand positioning for retailer brands involves the design and implementation of a retail mix to create an image of the retailer in the customers mind relative to its competitors. Using the quality and the attractiveness of the product these group of retailers put in its retail outlets, it has helped them in the brand positioning. As revealed by the information which I received from several customers that I talked to most of the customers have a very good image of this retail outlets. This kind of positioning that this retail outlets have employed have helped them to gain a competitive advantage over their competitors and thus

Portrayal of Women in William Shakespeares Plays Essay -- Female Wome

William Shakespeare's characterization of women varies immensely from one comedy to another. In his works, Taming of the Shrew, The Merchant of Venice, and Much Ado About Nothing, he portrays both dominant and submissive women. Ultimately, Shakespeare examines the complexity of women by displaying the vast array of attitudes, emotions, and their treatment and reaction to men as well as refuting the typical subservient wife role. In Shakespeare's The Taming of the Shrew, the difficulties of marriage and submission take center stage. When the determined Petruchio marries the domineering Katherine it sets the scene for a battle of willpower. Eventually, Petruchio successfully 'tames' Kate at the expense of losing a potentially loving and affectionate wife. In fact, Kate behaves more like a fearful puppy dog longing to please her husband than a respectable wife. Though Kate contrasts other female characters in Shakespeare?s comedies by submitting to her husband, her obedience is merely the product of an authoritative husband?s demands and threats. Her submission is merely a faà §ade of obedience. Before marriage, Kate is notorious for her ill temper and resistance towards men. A character named Grumio calls Kate, ? ?Katherine the curst,? a title for a maid, of all the worst? (Shakespeare 57). Men fear Kate because of her violent nature and unstable emotions. But after Kate is subjected to Petruc hio?s torments, she relents to him and gives in to his ways for the benefit of sustenance and sanity. In the end, Petruchio beckons Kate to teach the other wives to be subservient to their husbands. Kate explains, ?Such duty as the subject owes the prince, even such a woman oweth to her husband; and when she is forward... ...Harold Bloom. New York: Chelsea, 1988. Newman, Karen. ?The Taming of the Shrew: A Modern Perspective.? The Taming of the Shrew. William Shakespeare. New York: Washington Square Press, 1992. Novy, Marianne L. ?Patriarchy and Play.? William Shakespeare?s The Taming of the Shrew. Harold Bloom ed. New York: Chelsea, 1988. Paster, Gail. ?Much Ado About Nothing: A Modern Perspective.? Much Ado About Nothing. William Shakespeare. New York: Washington Square Press, 1992. Rossiter, A.P. ?Much Ado About Nothing.? Ed. Harold Bloom. New York: Chelsea, 1986. 163-176. Shakespeare, William. Much Ado About Nothing. New York: Washington Square Press, 1995. ---. The Merchant of Venice. New York: Washington Square Press, 1992. ---. The Taming of the Shrew. New York: Washington Square Press, 1992.

Career Interest Profiler and Competencies Results

Moore The following paper will discuss the ways in which understanding my competencies will help me to improve my group communication skills. I will discuss how knowing these competencies help me become a better communicator in groups while helping me determine sources of conflict in group communication. I will review with you the result of my Career Interest Profiler. By understanding my competencies I am better able to determine where my strengths and weaknesses lye.The results of my competencies show that my strengths are researching, taking initiative, innovating, adapting to change, coping with pressure, and applying expertise. I believe that the assessment was accurate. Knowing where my strengths are will help me become a better communicator by giving me the confidence that a person receives from knowing one's self. One of my strengths is being able to cope with pressure and being a people person I could use this to help defuse a situation by asking questions o help clarify a p ossible misunderstanding or suggest addition ideas that may be more acceptable to the group as a whole.By using my strengths to move communication along in a positive and productive manner can help avoid possible conflict. My Career Interest Profiler results states that I am conventional, enterprising, and social. It points out that some of the fields of study I could possibly excel in are freight forwarding, Associates/BBS in Criminal Justice, Master's and Doctorate in Business, and BBS/Psychology. I am currently enrolled in Bachelor of Science in Accounting which was not listed in any of the recommended career hoicks for me.I find it interesting that accounting did not fall as one of my choices since I have been in the field for over a decade. In conclusion, this paper discussed the ways in which understanding my competencies will help me to improve my group communication skills, how knowing these competencies help me become a better communicator in groups while helping me determi ne sources of conflict in group communication. While I may not have agreed with the Career Builder Profiler I felt that they were able to inform me of other career options if I so choose to follow its advice.

Modernism in the Old Man the Sea - 3759 Words

Modernism in Earnest Hemingway’s Literature â€Å"The Old Man and the Sea† Introduction: 1. The definition of Modernism 2. The definition of Realism 3. The definition of terms 4. The significance of the study Chapter one: 1. The theory of Modernism 2.1. Stream of consciousness 2.2. Internal monologue 2. Realism as a literary technique 3.3. Internal realism Chapter two: 1. the implication of American modernism through the main characters â€Å"Santiago† †¦ 2. The implication of stream of consciousness through the main characters †¦ 2.1. the implication of internal monologue through the main characters 3. The relationship between Santiago and Nature 3.1. Earnest’s†¦show more content†¦In philosophy, the rationalist, materialist and positivist movements established a primacy of reason and system. Modernism as a literary movement reached its height in Europe between 1900 and the mid1920s.‘Modernist’ literature addressed aesthetic problems similar to those examined in non-literary forms of contemporaneous Modernist art, such as painting. The general thematic concerns of Modernist literature are well-summarized by the sociologist Georg Simmel: â€Å"The deepest problems of modern life derive from the claim of the individual to preserve the autonomy and individuality of his existence in the face of overwhelming social forces, of historical heritage, of external culture, and of the technique of life†. The Modernist emphasis on radical individualism can be seen in the many literary manifestos issued by various groups within the movement. The Explosion of Modernism: 1910-1930: On the eve of World War I, a growing tension and , unease with the social order, manifested itself in artistic works in every medium which radically simplified or rejected previous practice. These developments began to give a new meaning to what was termed Modernism‘: it embraced disruption, rejecting or moving beyond simple Realism in literature and art. The Great War of 1914-18 marks a fundamental break between the old world and the new. The experience of the war shattered people’s faith in society and its institutions. People were horrified by the effects of war and mechanized societyShow MoreRelatedModernism Defined in T.S. Eliots The Love Song of J. Alfred Prufrock and James Joyces The Dead1506 Words   |  7 PagesModernism is by no means easy to define. In fact, no one is exactly sure if the movement has even ended yet. But that’s befitting of the period, as well as the pieces of literature that serve to define Modernism. Two pieces, T.S. Eliot’s â€Å"The Love Song of J. Alfred Prufrock† and James Joyce’s â€Å"The Dead†, are epitomes of this modernism. In both, the main characters are paralyzed by an inability to communicate, even while speaking. 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Alfred Prufrock, And Nick From Hemmingway s Big Two Hearted River1038 Words   |  5 PagesHemingway both captured the essence of the modern man during a time in history that the world was changing with the characters they created and the symbols used. â€Å"Modernism† was the name given to different styles of literature and art after World War I. This war was so horrific that many of the writers used their own experiences when creating their stories and poems. T.S. Eliot and Ernest Hemingway both created characters that embody the â€Å"modern man† in two different, but similar ways. J. AlfredRead MoreOf Mice And Men Modernism1619 Words   |  7 Pagesimportant figure of the Modernist literary period; known for his observations of human conditions during the Dust Bowl era, mainly his book Of Mice and Men which truly takes a detailed look at the Great Dep ression in America, and is a great example of Modernism. John Ernst Steinbeck was born in 1902 in Salinas, California. 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